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Technical SEO
1. Introduction to Technical SEO
- Definition and Importance of Technical SEO
- How Technical SEO Fits into Overall SEO Strategy
- Key Differences Between Technical SEO and On-Page/Off-Page SEO
2. Understanding Search Engine Crawling and Indexing
- How Search Engines Work: Crawling and Indexing
- Importance of a Well-Structured Website for Crawlers
- Robots.txt and Its Role in Crawling
3. Website Architecture and URL Structure
- Importance of Logical Site Structure
- Best Practices for URL Structure
- Creating an XML Sitemap for SEO
4. Mobile Optimization
- Importance of Mobile-First Indexing
- Techniques for Mobile Optimization
- Responsive Design vs. Adaptive Design
5. Site Speed and Performance Optimization
- Impact of Page Speed on SEO
- Tools for Measuring Site Speed (e.g., Google PageSpeed Insights)
- Techniques to Improve Website Load Time
6. Secure Sockets Layer (SSL) and HTTPS
- Importance of Website Security for SEO
- How to Implement SSL and HTTPS
- Impact of SSL on Search Rankings
7. Structured Data and Schema Markup
- Understanding Structured Data and Its Benefits
- Types of Schema Markup (e.g., Article, Product, Event)
- Implementing Schema Markup Using JSON-LD
8. Canonicalization and Duplicate Content
- Understanding Canonical Tags and Their Importance
- How to Handle Duplicate Content Issues
- Best Practices for Canonicalization
9. Redirects and Error Handling
- Understanding 301 vs. 302 Redirects
- Best Practices for Implementing Redirects
- Handling 404 Errors and Improving User Experience
10. International and Multilingual SEO
- SEO Considerations for International Websites
- Hreflang Tags for Multilingual SEO
- Best Practices for Global Website Structure
11. Technical SEO Audits
- Importance of Regular Technical SEO Audits
- Tools for Conducting SEO Audits (e.g., Screaming Frog, SEMrush)
- Key Areas to Analyze During an Audit
12. Advanced Technical SEO Techniques
- Lazy Loading for Improved Page Speed
- AMP (Accelerated Mobile Pages) and Its Benefits
- Progressive Web Apps (PWAs) and SEO
13. Monitoring and Measuring Technical SEO Performance
- Tools for Monitoring Technical SEO (e.g., Google Search Console, Ahrefs)
- Key Performance Indicators (KPIs) for Technical SEO
- Analyzing and Interpreting SEO Data
14. Capstone Project: Conducting a Technical SEO Audit
- Choosing a Website for Analysis
- Conducting a Comprehensive Technical SEO Audit
- Presenting Findings and Recommendation
Duration
- 3 - 4 Months
Benefits
- Assigned Live Tutor to take you from start to finish.
- Hands-on Practical Training and Assignments.
- Accredited Examination and Certification.
- Paid Internships and Industrial Training.
- Career Guidance and Mentorship.
