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Social Media Management - Course Outline
1. Introduction to Social Media Management
- What is Social Media Management?
- Importance of Social Media in Business
- Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
2. Understanding Social Media Algorithms
- How Social Media Algorithms Work
- Factors That Influence Reach and Engagement
- Keeping Up with Algorithm Changes
3. Creating a Social Media Strategy
- Defining Social Media Goals (Brand Awareness, Engagement, Conversions)
- Identifying Target Audience and Buyer Personas
- Competitor Analysis in Social Media
- Choosing the Right Platforms for Your Brand
4. Content Creation for Social Media
- Types of Content (Images, Videos, Stories, Polls)
- Best Practices for Visual Content (Graphic Design, Photography)
- Writing Engaging Social Media Copy
- Tools for Content Creation (Canva, Adobe Spark, etc.)
5. Content Scheduling and Posting
- Creating a Content Calendar
- Best Times to Post on Different Platforms
- Scheduling Tools (Hootsuite, Buffer, Later)
6. Social Media Engagement
- Building Relationships with Followers
- Responding to Comments and Messages
- Managing Social Media Communities
- Running Contests, Giveaways, and Polls
7. Social Media Advertising
- Introduction to Paid Social Media Campaigns
- Facebook and Instagram Ads: Creating and Managing Ad Campaigns
- Twitter Ads: Promoted Tweets and Profiles
- LinkedIn Ads: Sponsored Content and InMail
- Budgeting for Social Media Ads
8. Analytics and Reporting
- Understanding Social Media Metrics (Reach, Impressions, Engagement, Click-Through Rate)
- Tools for Social Media Analytics (Google Analytics, Platform-Specific Insights)
- Tracking Campaign Performance
- Adjusting Strategy Based on Data
9. Influencer Marketing
- Identifying and Partnering with Influencers
- Types of Influencers (Micro, Macro, Celebrity)
- Measuring the Success of Influencer Campaigns
- Guidelines and Ethics in Influencer Marketing
10. Social Media for Customer Support
- Using Social Media as a Customer Service Tool
- Best Practices for Handling Customer Queries and Complaints
- Building Brand Loyalty through Engagement
11. Managing Social Media Crises
- Identifying Potential Social Media Crises
- Crisis Management Strategies
- Protecting Brand Reputation Online
12. Social Media Trends and Innovations
- Keeping Up with New Features and Tools
- Emerging Platforms (TikTok, Clubhouse, etc.)
- Using Social Media for New Marketing Trends (e.g., Live Shopping, Social Commerce)
13. Legal and Ethical Considerations
- Understanding Social Media Laws and Regulations
- Copyright Issues in Content Sharing
- Ethical Guidelines for Social Media Marketing
14. Final Project: Developing a Social Media Campaign
- Creating a Comprehensive Social Media Strategy
- Designing Content for Multiple Platforms
- Implementing and Managing Ad Campaigns
- Analyzing Campaign Results and Creating a Report
Duration
- 3 - 4 Months
Benefits
- Assigned Live Tutor to take you from start to finish.
- Hands-on Practical Training and Assignments.
- Accredited Examination and Certification.
- Paid Internships and Industrial Training.
- Career Guidance and Mentorship.
