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Social Media Management - Course Outline

1. Introduction to Social Media Management

  • What is Social Media Management?
  • Importance of Social Media in Business
  • Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)

2. Understanding Social Media Algorithms

  • How Social Media Algorithms Work
  • Factors That Influence Reach and Engagement
  • Keeping Up with Algorithm Changes

3. Creating a Social Media Strategy

  • Defining Social Media Goals (Brand Awareness, Engagement, Conversions)
  • Identifying Target Audience and Buyer Personas
  • Competitor Analysis in Social Media
  • Choosing the Right Platforms for Your Brand

4. Content Creation for Social Media

  • Types of Content (Images, Videos, Stories, Polls)
  • Best Practices for Visual Content (Graphic Design, Photography)
  • Writing Engaging Social Media Copy
  • Tools for Content Creation (Canva, Adobe Spark, etc.)

5. Content Scheduling and Posting

  • Creating a Content Calendar
  • Best Times to Post on Different Platforms
  • Scheduling Tools (Hootsuite, Buffer, Later)

6. Social Media Engagement

  • Building Relationships with Followers
  • Responding to Comments and Messages
  • Managing Social Media Communities
  • Running Contests, Giveaways, and Polls

7. Social Media Advertising

  • Introduction to Paid Social Media Campaigns
  • Facebook and Instagram Ads: Creating and Managing Ad Campaigns
  • Twitter Ads: Promoted Tweets and Profiles
  • LinkedIn Ads: Sponsored Content and InMail
  • Budgeting for Social Media Ads

8. Analytics and Reporting

  • Understanding Social Media Metrics (Reach, Impressions, Engagement, Click-Through Rate)
  • Tools for Social Media Analytics (Google Analytics, Platform-Specific Insights)
  • Tracking Campaign Performance
  • Adjusting Strategy Based on Data

9. Influencer Marketing

  • Identifying and Partnering with Influencers
  • Types of Influencers (Micro, Macro, Celebrity)
  • Measuring the Success of Influencer Campaigns
  • Guidelines and Ethics in Influencer Marketing

10. Social Media for Customer Support

  • Using Social Media as a Customer Service Tool
  • Best Practices for Handling Customer Queries and Complaints
  • Building Brand Loyalty through Engagement

11. Managing Social Media Crises

  • Identifying Potential Social Media Crises
  • Crisis Management Strategies
  • Protecting Brand Reputation Online

12. Social Media Trends and Innovations

  • Keeping Up with New Features and Tools
  • Emerging Platforms (TikTok, Clubhouse, etc.)
  • Using Social Media for New Marketing Trends (e.g., Live Shopping, Social Commerce)

13. Legal and Ethical Considerations

  • Understanding Social Media Laws and Regulations
  • Copyright Issues in Content Sharing
  • Ethical Guidelines for Social Media Marketing

14. Final Project: Developing a Social Media Campaign

  • Creating a Comprehensive Social Media Strategy
  • Designing Content for Multiple Platforms
  • Implementing and Managing Ad Campaigns
  • Analyzing Campaign Results and Creating a Report

Duration

3 - 4 Months

Benefits

  • Assigned Live Tutor to take you from start to finish via Zoom.
  • Hands-on Practical Training and Assignments.
  • Accredited Examination and Certification Online.
  • Industrial Training / Internships.
  • Career Guide, Mentoring and Continuous Support.
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