WhatsApp

Product Marketing

1: Introduction to Product Marketing

  • 1 What is Product Marketing?
  • 2 Role of Product Marketing in Business
  • 3 Product Marketing vs. Other Marketing Functions
  • 4 Key Skills and Competencies of a Product Marketer

2: Understanding the Market and Customer

  • 1 Market Research and Analysis
  • 2 Identifying Target Audience and Personas
  • 3 Customer Journey Mapping
  • 4 Competitive Analysis

3: Product Strategy and Positioning

  • 1 Developing Product Value Propositions
  • 2 Product Positioning and Differentiation
  • 3 Building Product Messaging Frameworks
  • 4 Aligning Marketing with Business Objectives

4: Product Lifecycle Management

  • 1 Overview of the Product Lifecycle Stages
  • 2 Strategies for Product Launch, Growth, and Maturity
  • 3 Managing Product Decline and Sunset Plans
  • 4 Product Evolution and Innovation

5: Go-to-Market (GTM) Strategy

  • 1 Elements of a GTM Plan
  • 2 Market Entry Strategies
  • 3 Sales Enablement and Marketing Alignment
  • 4 Launch Planning and Execution

6: Product Launch Management

  • 1 Pre-Launch Preparation
  • 2 Launch Campaigns and Tactics
  • 3 Metrics for a Successful Launch
  • 4 Handling Post-Launch Feedback

7: Pricing Strategies and Models

  • 1 Factors Influencing Pricing
  • 2 Common Pricing Models (Freemium, Tiered, Bundling)
  • 3 Dynamic and Psychological Pricing Strategies
  • 4 Pricing Adjustments for Different Markets

8: Product Promotion and Communication

  • 1 Building Integrated Marketing Campaigns
  • 2 Content Marketing for Product Awareness
  • 3 Leveraging Social Media and Influencer Marketing
  • 4 Product Messaging for Different Channels

9: Sales Enablement and Collaboration

  • 1 Training and Empowering the Sales Team
  • 2 Creating Sales Collateral and Tools
  • 3 Bridging the Gap Between Sales and Marketing
  • 4 Managing Feedback Loops Between Teams

10: Measuring Product Marketing Success

  • 1 Key Performance Indicators (KPIs) for Product Marketing
  • 2 Tracking Product Engagement and Adoption
  • 3 Customer Feedback and Satisfaction Surveys
  • 4 Reporting and Optimizing Product Marketing Performance

11: Product Marketing Technology and Tools

  • 1 Marketing Automation Platforms
  • 2 Customer Relationship Management (CRM) Tools
  • 3 Analytics and Data Visualization Tools
  • 4 Emerging Trends in Product Marketing Technology

12: Case Studies and Best Practices

  • 1 Successful Product Launch Case Studies
  • 2 Lessons from Failed Product Launches
  • 3 Best Practices in Product Marketing Execution
  • 4 Industry-Specific Product Marketing Approaches

13: Ethical Considerations in Product Marketing

  • 1 Transparency and Honest Communication
  • 2 Handling Customer Data and Privacy Issues
  • 3 Ethical Pricing and Advertising Practices
  • 4 Managing Customer Expectations

14: Career Opportunities in Product Marketing

  • 1 Product Marketing Career Pathways
  • 2 Essential Certifications and Courses
  • 3 Networking and Industry Communities
  • 4 Developing a Portfolio and Resume for Product Marketing

Duration

3 - 4 Months

Benefits

  • Assigned Live Tutor to take you from start to finish via Zoom.
  • Hands-on Practical Training and Assignments.
  • Accredited Examination and Certification Online.
  • Industrial Training / Internships.
  • Career Guide, Mentoring and Continuous Support.
X