Product Marketing

1: Introduction to Product Marketing

1 What is Product Marketing?
2 Role of Product Marketing in Business
3 Product Marketing vs. Other Marketing Functions
4 Key Skills and Competencies of a Product Marketer

2: Understanding the Market and Customer

1 Market Research and Analysis
2 Identifying Target Audience and Personas
3 Customer Journey Mapping
4 Competitive Analysis

3: Product Strategy and Positioning

1 Developing Product Value Propositions
2 Product Positioning and Differentiation
3 Building Product Messaging Frameworks
4 Aligning Marketing with Business Objectives

4: Product Lifecycle Management

1 Overview of the Product Lifecycle Stages
2 Strategies for Product Launch, Growth, and Maturity
3 Managing Product Decline and Sunset Plans
4 Product Evolution and Innovation

5: Go-to-Market (GTM) Strategy

1 Elements of a GTM Plan
2 Market Entry Strategies
3 Sales Enablement and Marketing Alignment
4 Launch Planning and Execution

6: Product Launch Management

1 Pre-Launch Preparation
2 Launch Campaigns and Tactics
3 Metrics for a Successful Launch
4 Handling Post-Launch Feedback

7: Pricing Strategies and Models

1 Factors Influencing Pricing
2 Common Pricing Models (Freemium, Tiered, Bundling)
3 Dynamic and Psychological Pricing Strategies
4 Pricing Adjustments for Different Markets

8: Product Promotion and Communication

1 Building Integrated Marketing Campaigns
2 Content Marketing for Product Awareness
3 Leveraging Social Media and Influencer Marketing
4 Product Messaging for Different Channels

9: Sales Enablement and Collaboration

1 Training and Empowering the Sales Team
2 Creating Sales Collateral and Tools
3 Bridging the Gap Between Sales and Marketing
4 Managing Feedback Loops Between Teams

10: Measuring Product Marketing Success

1 Key Performance Indicators (KPIs) for Product Marketing
2 Tracking Product Engagement and Adoption
3 Customer Feedback and Satisfaction Surveys
4 Reporting and Optimizing Product Marketing Performance

11: Product Marketing Technology and Tools

1 Marketing Automation Platforms
2 Customer Relationship Management (CRM) Tools
3 Analytics and Data Visualization Tools
4 Emerging Trends in Product Marketing Technology

12: Case Studies and Best Practices

1 Successful Product Launch Case Studies
2 Lessons from Failed Product Launches
3 Best Practices in Product Marketing Execution
4 Industry-Specific Product Marketing Approaches

13: Ethical Considerations in Product Marketing

1 Transparency and Honest Communication
2 Handling Customer Data and Privacy Issues
3 Ethical Pricing and Advertising Practices
4 Managing Customer Expectations

14: Career Opportunities in Product Marketing

1 Product Marketing Career Pathways
2 Essential Certifications and Courses
3 Networking and Industry Communities
4 Developing a Portfolio and Resume for Product Marketing

Duration

3 - 4 Months

Benefits

Assigned Live Tutor to take you from start to finish.
Hands-on Practical Training and Assignments.
Accredited Examination and Certification.
Paid Internships and Industrial Training.
Career Guidance and Mentorship.

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